What is Digital Marketing?

Digital marketing is marketing through digital technologies. Digital marketing includes more than just online marketing, because it includes not only channels that can be accessed via the internet, but everything that is digital. So for example also television, SMS and DOOH (Digital Out Of Home) and radio. Few of today's marketing channels are not part of digital marketing. A paper newspaper, a bus shelter or a poster are examples of non-digital marketing, also known as traditional marketing.

The person responsible for digital marketing within a company is often the digital marketing manager, the marketing manager or the online marketing manager. Within the department that deals with digital marketing, the team has the following disciplines:  SEO ,  SEA , email marketing, social media, CRO (Conversion Rate Optimization), UX (User Experience), DTP, programming, app development, copywriting, PR and video production.

 If you're interested in this  course and willing to start your career then you can join the Digital marketing course in Udaipur.

 

1. DIGITAL MARKETING MEANING

So digital marketing is marketing through digital technologies. But what is marketing and what are digital technologies?

Marketing  can be explained in many ways, a simple yet fairly comprehensive definition is the promotion of products and services. But then you do the marketing too short, because it is about understanding the customer and tailoring the product and communication to the customer. It is therefore also about gathering insights and building a relationship with the customer.

Digital technologies  is a broad concept, but you can think of the technologies and media that work via the internet, are displayed via a screen and / or devices that work on electricity. In addition to the aforementioned examples (TV, SMS, DOOH), we give a number of them to give you a better picture of what digital technologies and platforms are: Narrowcasting (screens in stores), Facebook, Google, digital newspapers (news websites), e- mail, apps, CRM, chatbots, Bluetooth, GPS, VR and AR.

 

2. THE WORLD OF DIGITAL MARKETING

As you read, the world of digital marketing is very extensive. Digital is not something new, but since the emergence of the internet in the 1990s, people have been dealing with it on a daily basis. Due to this shift, more and more technologies, platforms and tools have emerged and companies are increasingly devoting themselves to their digital marketing activities.

The world of digital marketing is one of many developments. Some of these are: the increasing internet speed, the increasing consumption and thus the generation of data, the media becoming more mobile, the increase in the searches via voice, the visualization of content (through images and videos) and the acquisition of a permanent place for social within the media budget.

The customer is in the midst of all these developments and expects companies to provide the optimal experience. As a result, digital marketing is increasingly using buyer and customer journey mapping. The customer journey can go across different channels and platforms. With journey mapping, we look at which channels the (potential) customer touches at the different stages of his purchase journey and / or customer life cycle. Here we look at what behavior he exhibits, what his (information) needs are, which touchpoints there are, what content connects to them and possibly what the current customer experience is during that step.

The journey can be divided in different ways, the easiest way to divide the buyer journey is using the following principle: awareness, consideration and decision. Where awareness is the stage where the customer becomes familiar with the brand and the solution. In the consideration phase, he makes comparisons and considerations. He makes his decision in the decision phase. There are numerous extensions to these stages, often depending on company specific situations. From an organizational perspective, there are stages that run parallel to the above phases. These are: reach, lead generation, lead nurturing and conversion.

Digital marketing is not only about potential customers, but also about customers. When looking at the customer journey, the following phases can be taken into account: initiate (possibly split into welcome and onboarding), engage (keeping a customer active, with possible 'grow': upsell and cross sell) and advocate / recommend, which is all about ambassadors.

A typical breakdown of marketing activities plotted at these stages would be as follows:

Range : TV, SEO, SEA, PR, Social.

Lead generation : CRO, content marketing, SMS.

Lead nurturing : Marketing automation , e-mail marketing, video marketing, retargeting.

Conversion : CRO, email marketing, direct mail.

Customer  (Initiate / engage / loyalty): SMS, direct mail, app, email marketing.

This is just a typical layout, you can use many of the marketing activities for other phases if you organize this creatively.

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3. WHY YOU DO DIGITAL MARKETING

People spend more time online and are increasingly in contact with digital technologies. If you want to be where your customer is, you will have to participate in this development. There are also many advantages to digital marketing:

Measurable : Because the interaction with digital technologies often provides data (in many cases anonymously), the number of interactions can be measured. This could include impressions of a web page, clicks in an email, the number of conversions on an ad and the number of orders for a product. This creates more insight and control over the activities, costs and results and allows you to evaluate better.

Costs : You can reach a larger audience for less money with digital media than with traditional media. This of course depends on the channel and content type you choose.

Targeting & segmentation : It differs per channel what you know about a customer and / or what you can target and segment, but in many cases it can be specific to the person (anonymized), such as: visitors to your website, people with a specific interest or a defining characteristic such as age or profession. This allows you to communicate more specifically and you are more relevant to the recipient.

Geographic reach : You can reach people all over the world through digital technologies. For example, you don't have to have an office abroad or send promotional materials around the world.

Availability : In many cases, digital technologies are available 24 hours a day, allowing you to operate on times when the customer is open to them.

Automation : Many of the digital marketing channels can be partly automated, so that you can continuously communicate with prospects and customers with a single effort.

Non-linear : Because the communications can be automated, this means that this does not necessarily have to be communicated in all directions at the same time. This can be different up to the customer level, which means that communication is better suited to that specific customer.

As you can see, there are many advantages of digital marketing over traditional marketing. Enough reason to work on it!

 

 

5 Basic SEO Rules to Increase Your Website Traffic

Basic SEO rules

UIDM gives you basic SEO rules to increase your website traffic. Search engine optimization (SEO) is an important part of modern business. If you are an ecommerce seller, you cannot grow your customer data if you are stuck on page 6 in the search results. Many studies have already revealed the importance of SEO, and here are a few metrics to prove it:

  • As a good deal as 93% of all site visitors come from a search engine.
  • 75% of customers in no way scroll previous the first web page of search results.
  • More than 60% of marketers say improving SEO and growing organic presence is their top priority for inbound marketing.
  • The first position in Google's organic search results on the desktop has a clickthrough rate of 34%.

Taking all these numbers into account, the question is not whether you should create a good SEO strategy for your website, but how to do it most productively. Here are basic SEO rules to increase website traffic in the long run. If you want to learn digital marketing then must visit Digital marketing training in udaipur.

Keyword optimization

If SEO is an anchor of online business, keywords are the most important element of all SEO rules. Every page on your website must follow a carefully designed keyword strategy to have a greater impact on Google's search engine algorithms.

Keywords research

That is why you need a specific keyword for each page. Here are the most common ways to find keywords for your topics:

  • Brainstorming: The first step is to write down all the keywords you can think of yourself.
  • Keyword Planner: Google has developed the Keyword Planner to help businesses reach the target audience.
  • Google searches: You can also search for business pages and see Google's suggestions as you type the question.
  • Q&A websites: Sites like Quora obtain hundreds of questions each day. View the FAQs and create pages that answer exactly the same questions.

Title Tags

Title tags are the second element of SEO that you should consider because search engine algorithms analyze your headlines to detect the topic and place it under similar posts. Keywords play an important role in that regard.

Each title should contain a keyword near the beginning, which will help Google recognize the relevance of your content. In addition, you can include the brand name in a title because it makes it easier for potential readers to know who is hiding behind the post.

A good title acts as a call to action - it invites people to participate in your content. If you are unsure of the efficiency of the title, check out online tools such as CoSchedule Headline Analyzer. This app creates a headline score and analyzes the general structure, grammar and readability of your title.

 

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Meta description

While meta keywords no longer have an impact in the SEO world, other features such as meta descriptions still represent a powerful contributor to optimization. An average user looks at two things before opening a web page - headings (titles) and meta descriptions.

The latter is always displayed under the title of a web page in Google search results. Search engines highlight keywords in the meta description, making it a real CTA booster: it encourages people to click on the link and view your content.

Publish high-quality content

You could learn and apply every single SEO trick in the world, but it won't help you get traffic unless you publish high-quality content on your website. You just need to create relevant posts, explain niche-related phenomena, and troubleshoot users.

This is why blog posts get longer - it takes more words to write a good analysis and cover topics from every angle. According to the research, the ideal blog post length is now about 1,600 words.

Use multimedia content to make your content more attractive to an average user. For example, product reviews generate by far the best results for online retailers. With this type of video content, users can learn more about your products or services, and encourage them to complete the purchase upon viewing.

SEO Audit

An everyday search engine optimisation audit is obligatory if you prefer to hold the equal degree of internet site productiveness in the lengthy run. Every now and then you have to look at the entire website and find weak spots that slow you down. It is a collection of different procedures:

  • Check each page for meta titles and descriptions.
  • Check keyword optimization for every post.
  • Analyze the URL structure of your articles.
  • Check ALT tags on images.
  • Run a mobile friendliness test to see that your website is properly optimized for smartphone usage.

All these steps will assist you decide the website positioning fee of the website. It will also highlight shortcomings and shortcomings so you can improve the content or add the missing elements to increase the SEO potential.

Conclusion

SEO is by means of some distance the most vital method in online business. It includes a whole set of principles that make your website more visible and attractive to Google searchers. By applying these 5 basic SEO rules, you can increase your website traffic, increasing the chances of

generating more sales .

Link building 5 tips to get started right away

Link building is still the most important part of SEO. Do you want to ensure that your website is better found in Google and that more traffic comes to your website? Then this is an important part to get started! With the link building tips below you can also ensure that you get more backlinks to your website.

 

1. Write guest blogs

Content is becoming increasingly important. That's why many companies are open to collaborating with guest writers. This is beneficial for you because you can write a guest blog on a related website! In return, one or two links will be placed in that guest blog to your website. For instance; you have a jewelry webshop. There are plenty of lifestyle platforms out there that would like you to write an article about jewelry trends right now. And in this blog you can refer to your own jewelry. Another example is that you have a platform about yoga. There are plenty of yoga schools with their own blog and they will like it if you write a guest blog about yoga! If the websites are equal to each other - for example, both starters - you can often make a barter appointment.

 

Also visit: SEO training in udaipur

 

2. Have blogs written about your company

Of course you do not have to crawl into the pen yourself, but you can also ask other questions to write about your website. However, this is often paid for. Therefore, first read how you can determine whether it is a good quality link building website and whether it is worth paying for the article with backlinks. There are plenty of black-hat SEO practices here, so watch out for that, but if you do it the right way, writing articles about your services / products will do the trick!

 

3. Your Chamber of Commerce registration and business guides

Your company is registered with the Chamber of Commerce. But is your website also listed there? This is not a mandatory item and you may not have had the website when you signed up. So there is a good chance that your website is not yet listed here. Then it is wise to add your website address. Indeed, there are many other business guides such as Drimble and Oozo that copy the data from the Chamber of Commerce and publish it on their own websites.

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4. Pinterest

As you probably expect, Pinterest has a high Domain Authority score, they even have the maximum DA of 100 and a PA for their homepage of 82. So important websites to get a backlink from! By creating an account and posting your own content on Pinterest with a reference to your website, you will easily receive a backlink from this powerful website. Afraid you don't have content? Do you sell products? Then you can post the images on Pinterest. It seems more difficult with services, but you probably have a portfolio or photos of yourself at work. And also think out of the box; on my own Pinterest account , for example, I have a board with the quotes I have posted on Instagram and a board with an overview of all my blogs.

 

5. Wikipedia

Another great website is Wikipedia . Just like Pinterest, this website has a DA score of 100 and most pages have a PA score of well over 50. Getting a backlink from Wikipedia is also super valuable. Unfortunately, just a bit trickier than a backlink from Pinterest. However, not impossible! Go see which pages are all relevant to your product / service. Is all information on these pages complete? Or do you see opportunities to supplement this information? If you supplement this information, it is good to include a source reference to the origin of this website. And you guessed it; that will be a backlink to your website!

Imagine you have a company that sells matcha. Check out which information is already on the matcha page and maybe you can still add information to existing text or add extra information about the health benefits of matcha tea.

Especially the Dutch Wikipedia is not as extensive as the English Wikipedia so that gives plenty of opportunities! And you can also find inspiration on the English-language Wikipedia to supplement the Dutch-language page!

 

A few extra link building tips

  • Initially, start by downloading links that point to your homepage. Later you can also refer to specific pages. That way you first build the Page Authority of your homepage; the main page of your website and ensure an overall uplift of your website. Then you can also work on the PA of other pages to focus on specific keywords. An exception to this is of course if the content is about a specific part of your website. For example, if you promote a specific product on a guest blog, you also refer to this specific URL with the link.
  • Link building takes time. Therefore, plan time in your agenda to focus on this. For example, planning one full day every two weeks to get started with link building yields more in my experience than doing a little every day. Don't you have this time? Then think about outsourcing link building .
  • Request with my free backlinks check not a scan of your own website, but a scan of the backlinks of your competitor. That way you can gain insight into their backlinks and gain inspiration to get started with your own link building!

 

Best SEO training institute in Udaipur

UiDM is the best SEO training institute in Udaipur. we offer the best SEO getting the ready foundation in Udaipur. you’ll take a gander at this new estimation in an undeniable light-weight. Our understudies are with basic information about SEO structures. That empowers them to find the joining of that further edge to the all-out selling course of action. Being an awe-inspiring SEO masterminding connection, we can furnish our understudies. Along with genuine SEO attempts for their reasonable sessions. Moreover, it looks like an “at work arranging” for them.

UiDM is on the vital help of youth with extraordinary picking up options. Our understudies are getting shocking learning contributions. Besides, homeroom planning with remarkable workshops coordinated by authorities and experienced pioneers.

Web optimization Training Course Outline

  • Nuts and bolts for SEO
  • What is SEO?
  • For what reason is SEO significant?
  • What is Domain
  • Fundamental Knowledge of the World Wide Web
  • The distinction between Portal and Search Engines

SEO Internship in udaipur

SEO stands for Search Engine Optimization, or search engine optimization. Also, SEO includes all activities that make your website easier to find. Better findability means a higher ranking in Google and more chance of visitors. The advantage of SEO is that you do not pay any costs for this, everything is organic. You can increase this ranking in Google by applying the right on-page and off-page strategy to your website. You will learn what exactly falls under the on- and off-page strategy in our basic SEO Internship in Udaipur. Do you want to learn about the basics of SEO? We are happy to teach you all about it with a combination of theory and practice.

WHAT DOES THE INTERNSHIP MEAN?

 

In our SEO Internship, you will learn the basics of SEO and you will get started right away. Step by step we guide you through the theory, and then apply it in practice. This way you really make the knowledge your own. You will learn how to organize your website SEO-technically, how to find the words your target audience is looking for in Google and how to measure the results. UiDM wants to help you get the most out of your time and website.

SEO Courses in udaipur

The SEO Courses in Udaipur is mainly aimed at optimizing content for Google and other important search engines. Together with an experienced SEO expert, you will learn in several steps how you can improve your own website for optimal findability. That means that you will receive training from someone who works with SEO every day and has also achieved actual results for their own site and that of many customers.

What is covered in the SEO Course?

Keyword research: What keywords are your potential customers looking for? How much search traffic is there on these keywords and how big is the competition?
Structure of the website: How do you ensure that your website technically meets the requirements of the search engines in order to be found as well as possible for the right keywords.
Copywriting: What you should pay attention to when writing search engine friendly texts
On-page optimization & UX: How do you ensure that your website and most important pages are fully optimized? Think of the text, images, PDFs, etc. Specific explanation about the use of the YOAST-SEO plugin. In addition, special attention is paid to the User Experience of your website. 
Website speed & security: How do you ensure that your website is and remains fast, reliable and safe? Website speed is becoming increasingly important as a ranking factor, but also for the customer experience. 

 

Link building: How do you find out which links your competitors use? Which of these links are useful for your own website and which are not? How do you ensure that you collect more links yourself?

SEO training in udaipur

In the SEO training in Udaipur, you learn to choose the right keywords after thorough analysis techniques and you know exactly how to apply the keywords in your web texts. You will also learn how to increase the flow of visitors to your web texts by applying internal and external links (link building). The main goal is to increase the return of websites from organic search results.

Why training at UiDM?

 
  • Use your own account to get the best insights
  • Groups of 2-6 people with a lot of personal attention and interaction
  • Highly experienced and qualified top trainers from practice
  • Elected Best Trainer in the Udaipur 3 years in a row
  • Nothing learned back warranty
  • We are also available after the training for questions and advice
  • Very good experiences (average 9.7 from> 475 experiences)
  • Location directly at Lodha Complex, Udaipur with free parking

 

In the SEO training, you gain theoretical and practical insight into the textual optimization possibilities of websites for search engines. Writing web texts is a profession of its own and requires specialist knowledge, so that search engines such as Google correctly include your texts in the search results.